A Florida Web Design Company That Does It Right

Importance of a Great Web Design

When customers visit your website, it gives them their first impression of your business, so you will want to make a positive impact in the first few seconds. If your website looks unattractive and out of date, your website viewers will have a negative opinion of your business. Web design is important because it impacts how you are perceived.

Most people view their website as a marketing tool and not a sales tool. The purpose of a website is to help potential buyers learn what it is that a company does. If educating customers is the goal of your website, then viewing it as a sales tool is what you need to do. It needs to generate leads (marketing) and it needs to help close the deal (sales).

At Central Florida Media Solutions we only produce websites that:

  Look great on mobile devices

  Are Easy to navigate

  Help get you noticed

With that said, generating more leads is what everyone hopes for from their website. While tactics like cold calling, email blasts or Facebook ads can help, the best way to generate leads is creating content that helps potential buyers make the best decision. Knowing what the customers care about and creating the appropriate content is the first step.

Another factor in web design is the security of the client information portal. Think of the client portal as a secure way to exchange sensitive information with your customers. Anyone who has used online banking or online shopping, has used a client portal and understands how important securing their data is to them.

You can share invoices, quotes, credit card information, and other important details here, so you won’t have to send emails or make phone calls. Another example of a business needing a client information portal would that of a healthcare organization or medical provider, where security is a must.

Elements of a Good Web Design

Many businesses overlook the importance of usability when it comes to their website. A successful web design should not only look good, but be easy to navigate and provide a pleasant experience for visitors. Other best practices should include easy-to-use menus, content that is easy to scan, and fast load times. These are among a few factors to consider when making your site user-friendly.

These days, creating a mobile-friendly website is a necessity since more and more people are using their mobile devices to access the internet. With a mobile-friendly site, you can reach a larger audience. A website that is compatible with your phone also keeps the consumer’s attention and makes it easier for a customer to contact you.

Having good Call-to-Action throughout your website is important if you want potential buyers to do as you’d like, which is to buy your product or service. Being concise, compelling, and direct will put focus on what’s important, and that is to motivate the person viewing you web page to become a customer.

To get to the top of a Google search, you’re going to need great content. However, high quality content doesn’t mean you’ll be on the first page of results, so having an SEO strategy is important. Using Google Analytics could be a part of this strategy. Optimizing the content on your website for search engines is how you will get ahead in the digital marketing game.

From startups to national-level organizations, your business is our business.

Orlando Web Design Company

Website Design Concept Creation

There are points of consideration when designing a website. First, it’s best to make many mock-ups from which to select your final design. The mock-ups should contain possible logos and any custom artwork that is created so there is an idea of what the final website will look like. Make sure to choose colors, fonts and styles that best convey what image you’d like your business to put forth. Visual elements are important since appealing design means you’ll have engaged users.

Information Architecture Design Creation

To the consumer, being able to find exactly what we need and where to find it has become the standard. This is no coincidence. Our team of skilled professionals who create the websites we produce work meticulously to make sure the flow of information on each page guides the potential buyer to become a buyer. Along with the flow of information, the website may need strong database architecture, especially if it contains large quantities of data that is relational in some way.

Attention to detail must be made and useful code must be written in order to ensure the performance of their architecture. After the database is completed, the database architect will work to correct any oversights or problems.

Website Initial Draft Creation

For every website designed, there is a starting point. After getting from the client what their vision is for the website, a design concept is crafted. This will include basic stock photos, logos, artwork, and styles the client wishes to include. All this information is included in the website design in its creation stage. Then, basic functionality is integrated into the site.

Customer Feedback on the Draft

By now, there is enough work done to show the client the draft. The draft is demonstrated to the customer and they will likely have changes or updates to make. Once the changes have been made, the client will give approval to continue.

Complete the Development

In this stage, there continues to be contact with the client resulting in more feedback and changes. Next, the functionality is reviewed to make sure it is easy to navigate, it is organized, and is fast loading. All the design elements are verified by the client.

Perform Integration and Test

Before the website is launched, it undergoes testing and integration. Integration is simply bringing together all the pieces that comprise the website. The testing is for the purpose of making sure everything works as it should. For instance, are forms easy to fill out or do the call-to-action buttons work?

Final Customer Feedback and Approval

After the testing is completed, there will be the final demonstration with the customer. The validation test is performed, which is confirming with the client that the website will meet the needs of the customer. Any issues are dealt with, alterations are made, then final approval is made by the client.

Website Launch

Once everything has been approved and it’s clear the website is working as it should, determining the environment needed for the website is next. Site functionality will determine the needs of the environment.

For example, hosting a small blogging community could be handled by a shared server environment but much larger, more active sites that manage entire businesses where thousands of visitors come each day, should use a dedicated server. Knowing that the launch location meets the needs is crucial before the site is deployed.

Website Maintenance

Last on the list, but certainly not least, is website maintenance. Like any business tool, your website will need regular check-ups. It will need security updates and bug fixes, website forms and checkout processes will need to be reviewed. Basically, any updates to information will need to be made regularly and upon request, along with modifying or adding functionality.